Industrial Power Transmission Solutions by Continental

The same superior products with a new global naming structure

Continental is dedicated to providing top of the line industrial power transmission solutions and services that contribute to the success of our customers and partners worldwide. Sometimes, delivering on the best quality requires change. To continue offering the best-in-class products we are aligning and enhancing our product portfolio worldwide with a globally consistent naming structure.

Our new branding: Will are creating a globally consistent naming structure and branding

In a nutshell

How we will improve our portfolio

We are aligning our worldwide product portfolio – increasing transparency and consistency

We are upgrading some of our belt series – improving performance, properties and visual appearance

We are adding completely new product lines – bolstering our complete product lineup

The product range for industrial applications

Our new naming structure will allow us to strengthen our brand and combine our forces to achieve a clear, comprehensive and efficient appearance worldwide. We will visually and efficiently indicate the performance level of our products with Standard, Advanced and Supreme Performance. 

Download Naming Structure, english/german (.ZIP)

Same People. Same Quality. Same Technology.

Not everything will change

We can ensure you: Throughout the transition not everything will change. Our team and your contacts will stay the same and we will all continue to deliver the best-in-class quality, technology and service we always have to keep your operation moving as smooth as ever. 

That’s Continuity.

Timeline & Support

Global Roll-Out – regional support

As this is a global project and affects our entire portfolio in all regions and locations, we will not implement the changes immediately or all at once. Instead, the roll-out will take place regionally and step by step. It will start in the Americas, where the transition will already begin this year. This will be followed by the EMEA and APAC regions until the end of 2023.

Of course, we will accompany our customers and partners through this transition and support them in the implementation and necessary changes.

As a first step, we will provide further information and materials on this page.

Find The New Belt Name

Our cross reference service

As we are establishing a globally consistent naming structure for our portfolio, some product names will change while others will stay the same. To find the future name of every belt, please just type in the old name here – our cross reference application will come up with the new naming.

You can also download an overview about all changes as an Excel file here:
New Naming structure overview (Excel)