“Sustainability becomes more relevant”

There are several changes in the markets, for example labor shortages, escalating material prices, localization pressure in terms of an efficient supply chain, fast availability, flexibility, and high performance. At the same time, economical products and comprehensive service are already an integral part of our customers’ requirements.

We are becoming increasingly aware of this and are adapting our resources and organization accordingly, which is reflected in investments and the development or expansion of the necessary expertise.

Efficiency and uptime optimization are key topics that our customers ask us to address. Put simply, major OEMs are fully focused on enabling the farmer to achieve the highest possible level of productivity, be it through diagnostics, quality, or service aspects. Here the range is very broad. We contribute within this area primarily through our expertise in product development – for example materials, design, valorization, and serviceability.

In addition to the requirements for the overall package, from development and testing to the start of production, sustainability requirements continue to gain importance in the agricultural sector. For example, the utilization of clean materials from clean traceable sources as well as recyclability.

That is difficult to predict. The industry is strongly geared toward this goal, OEMs continue to adapt their organizations and development teams, entering partnerships and acquiring companies, delineating more strongly and consciously between internal and external competencies.

We are taking on the challenge of digitalizing our processes and products where this can add value for the customer. At the same time, we continue transforming and expanding our plants and capabilities to better service our markets and customers.